What a delight it is to work with a client and to witness the evolution of their digital presence to one that encompasses the full narrative of who they are – their talents, their achievements and the journey they took to get to this point.
photo source: Zoe Cope Creative
This is the case with Primrose Apothecary, and its founder, Felicia Howe, whose journey has taken her from sought-after hairdresser to the stars to clean beauty pioneer, to the acclaimed author, artist, and botanical healer she is today. The publishing of her latest book, Sibyl of the Flora, and the launch party that took place over this past weekend represents the culmination of incredible creativity, talent, and skill as well as an investment of resources to deep dive her brand’s online presence and commit to a series of projects: foundational brand work, a website revamp, a digital press kit, PR and event planning.
It’s no small feat to undergo such a staunch effort, but the payoff is digital presence that has increased her brand awareness, streamlined her sales processes, and made it easier for both customers and media to find her. As Felicia puts it, it’s an incredible and transformative process that is allowing her to put her focus back on doing what she loves.
And speaking of love, check out this reel of what was a fun, flower-filled night!
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