Ah, analytics – the bean counting of the marketing world.
Laughs aside, assessing and measuring the performance of online touchpoints and campaigns opens a world of insight and can provide a clear roadmap to better business results including increased customer engagement, brand awareness and sales. Digital marketing insights answer questions like ‘How easy is it to find my brand online? ‘Do I have a strong presence on the platforms my customers and potential customers are most likely to use? ‘Is my brand message clear and consistent across channels?’ ‘Is my social content compelling and effective in achieving my brand objectives?’ ‘How straightforward is the process to buy my product?’
The Culinary Kitten Presence Assessment™ is a holistic overview combining standard digital marketing KPIs with a qualitative assessment aimed at answering these questions, pinpointing where a brand is strong and providing clear and actionable recommendations to address areas of opportunity.
Want to learn more about how Culinary Kitten can customize an assessment based on your marketing goals? Schedule a Free Consultation!